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Offline Marketing

‘If you want success, then do not rely on other people to do what YOU can do’

- Sasha Azevedo

Working a home business or 2, especially online with all the different formats available certainly helps us as entrepreneurs.  But, maybe we could get our ideas, business or message to more people.  Those who don’t know yet that they need a change in their lives or want to subsidize their income or even challenge themselves doing something different like an online home business and attraction/network marketing, or just blogging a message that will no doubt help someone somewhere.  In a previous post, I talked about attraction marketing and using the great exposure that social media and articles can and do give to everyone involved with getting their message out there and branding themselves as some one of high value and even trust.  But what else can you do to add to exposure and bring more people into your circle of online friends and/or business downline.

No matter what type of business or product/ service anyone has… even something like a garage sale, some form of marketing is the key to gaining the biggest success.  So what other types of marketing can we a blogger or home business person or anyone do to spread the word and advertise our great product and/or finacial gain.  I have recently taken to offline marketing to co-inside with my online presence as I want to reach out to a local audience, and also am looking at lower costs in marketing while my businesses continue in their growth stage.  Most people have done some sort of offline marketing to some extent before.  And in some some sense I am not going to give you a heap of new ideas, but as an entrepreneur, one must compete on the same playing field, find new ways and stand out from the crowd.  I have started my offline marketing simply with the use of flyers.  Both for letter box dropping (which doubles as a workout for the day ), and ‘tear off’ flyers which can be posted at most shops and community

notice boards.  This is a great place to start, and has seen interest generated for my main marketing promotion for my second business.  In fact within 1 day I had an inquiry from a ‘tear off’ flyer.  So rest assured people DO read and seek information off line.   I try to make sure that the person reading it is made to think about their current situation and if they have thought to change this situation, and where they can go or contact me to find outmore or DO something to make the changes in their life that they may be seeking.

Of course you will have your own ideas on what you want to say or how you want to market your opportunity, but I guess what I am looking for are the people who have asked themselves before ‘is there a better way?’, ‘I want to live life… how can I do that?’.  Even with offline marketing , I still have online web addresses as people today like to see what you are talking about, and find out information for themselves.  They feel less pressure.  Of course some people prefer to hear from the ‘horses mouth’ so to speak and will ring you or email you straight up, so of course be prepared for this, know your product/service, but also have your questioning ready for the person who has contacted you.

Word of mouth is also a great vehicle for marketing and is the cheapest – FREE – and easiest for of marketing you can do for yourself and indeed for your business or blog, charity or group.  When you have a conversation with someone, especially someone you have just met or haven’t seen for a long while some of the questions you are asked include what are you doing with yourself these days? … and what work are you doing?  How do you answer… what do you say?  Well firstly with the truth, but also in a way that you are not selling what you are doing.  This can put off even the ‘bestest’ of friends and new associates.  Why not put a new spin on it, a lot of people out there are pretty set in their thinking about working from home.  Lets be real, a  lot of people do at times look at you as if you have 2 heads, and begin to get nervous that you are going to hound them until they buy something or sign up.  I had this experience the other day.  You will not and can not sell or talk to anyone, especially those who build brick walls in front of you straight after you answer their question.  But on the other hand how can you pass on the message about something that could change someones life.  A great opportunity kept a secret isn’t so great if people do not know about it! “If people do not know about a product, service or opportunity, they will not ‘buy’ it”.  A bit of a catch 22, but you can tell people about your opportunity, service or blog without alienating them and losing friends.

So what is the new spin?  When someone asked what you are doing or where you are working why not have an answer that you have thought about.  Why did YOU start a home business or blogging, what was the reasoning for you choice or did you have a problem you wanted fixing?  Work on an answer for this pivotal question.  Have 2 or 3 different responses for differing situations.  And get the person asking the question thinking…  You should not even have to state what products or opportunities you have in your answer and if the person wants to know more GREAT!  An example might be – “You know how everyone seems to be talking about the global financial crisis lately… well I help people to find a way to become more financially and personally secure, and in time help change their financial or personal situation from crisis to comfortable, all from home online…” This is a simple example, but I think you will get the idea.  You haven’t pushed anything onto the person you are talking to and they want to know more that is up to them.  And if they are asking the questions THEY want to know more, and are therefore more willing to listen to more information about what you do.

So what other ideas are out there other than just talking to people or letterbox dropping etc.  Well I guess in some instances the ‘sky’s the limit’, what do you think will

Offline Marketing Ideas

work for you.  Some ideas can be web addresses painted/sticker-ed on your car, business cards, ‘sky writing’  (te he he… but it is used), t-shirts or other apparel, sponsoring events or local functions, newspaper ads, bumper stickers, fridge magnets and so on… I guess it is up to the imagination to how far and what type of offline marketing you can do for your business  or service.  I have touched on what I do, and which is cost effective for me and my offline marketing.  Have a go and market your service,opportunity or blog offline as well.

‘Make it simple, make it memorable, make it inviting to look at, make it fun’

- Leo Burnett