Mslil Peta Mattschoss

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Part two of attraction marketing is just that – Attraction marketing.  From Attraction marketing part one we learned that attraction can also be defined as pull, so we effectively are going to pull our genuine leads or customers to us rather than use chasing them.  One of the more effective ways of creating that pull or making yourself an attraction, or become a knowledge target as it were, by creating a presence online, with valuable insights, articles or the like about your passions and your passions for the ideas behind your product or item.

Become a Knowledge Target - Attraction Marketing

How are you going to be a presence, and a respected one at that?  Easy…. hmmm…. Well if you think about it, it can be.  What you are reading right now is some of what I have and am continuing to do to create a strong and respected presence on the internet.  You guessed it, information and/or teaching.  I like to be called a tutor rather than a teacher as I am continuing to  learn and gather knowledge so I think tutor fits me better.  But it is the same idea.  People, your soon to be leads, are looking for information and want to learn and be guided.  Lets face it… I have had to learn a lot, and thus searched for the information and guides to give me a rough path to follow so I can create my own presence and in turn create attraction marketing.

“Prospects and customers flock to those who demonstrate that they’re knowledgeable about a subject” . . . “Teaching Sells – The only way to get attention and make yourself stand out, is to take on the role of trusted adviser” -   Ann Sieg

So what I am trying to get at is, get yourself out there, on the internet as best you can where ever you can.  One of the best places to start is with social media.  From my earlier Blog entry on this site about Social Media -

“ Social media is fun, but its biggest factor is the sharing of relevant content to your niche market or interests.  If you can create valuable content, from your own research or using other peoples sites with links and so on, your followers will find you as a person of authority and in time trust and best of all, buy from you as they see fit.”

Social Media - Fun & Attraction Marketing Tool

So you can start there, and become some who follows others who have a presence and some great content, and whist you are doing this you will be ever learning and experiencing  yourself to start creating your own content and in time become an authority or a presence who people start to follow and look to guidance.  And of course you will also generate leads for business because you have the means to build that all important rapport and respect before moving to close your sale.

Get your content OUT THERE!

So what about content, now the fun begins.  As well as following others and learning what you can, document what you learn, tell people what you have done to get a result.  Tell people why you like a certain marketing strategy.  Tell people what they may already know, but in a fashion that appeals to them.  Tell and teach people anything and everything that can be valuable alongside you and your ultimate goal.  Write articles, build a knowledge base website, Blog, write a lens or 10 on Squidoo… just go for it!  I can hear it now, I don’t know what to write or say…!  Well maybe not, but again I

Your Message Here!

can be honest with you and say that I didn’t know what to say to start with either, but here you are reading an article from what I have learned all from the internet and liaising with my business team.  Obviously don’t go out and steal someone else’s work, lets be fair they have had to do what you are doing now, but get out there and write, have a say.  Your message will reach the targets it is meant to reach and will reward you.  There are many ‘free’ options on the net to start documenting your knowledge and experience, eg Squidoo, YouTube (do a video if you like talking better), Ezine, Blog sites and so on.  You can also link in people you have found to give you information, within most of the above listed sites, so people can read your opinion and that of other sources as well.  It all helps and it helps each and everyone of us by sharing, comparing and acknowledging.

The main influences for me, both for gain more knowledge and for the shear fact that they share great content and ideas include; Katie Freiling, Ann Sieg,  Mike Klingler,  Jimmy D Brown, and  Julia Stege.  I have opted into these peoples newsletters and receive much information, and heaps of tips and hints to get out there and be the presence, knowledgeable presence, on the internet to build my business.  And guess what, I am now one of the attraction marketing leads that these people have worked towards, which is the goal we are aiming for.  People hungry for information or products that you have, opting in to your web site or lead capture page without you having to make them.

Well, in a nut shell, here is my formula for becoming your own ‘Pied Piper’ of the internet.  Create, read, link and learn all you can, and then share what you have learned and done so that even more people will do the same. These people are being attracted to you through your new process of attraction marketing, and as such you are building your business with genuine, “I want what you have”, leads and sales.

The time is now – Go For It!  Most of all Have Fun, Work Smarter, and don’t work Harder! – Attract those leads you are waiting for!

Attracting Your Genuine Leads

What we have to do is to be forever curiously testing new opinions and courting new impressions. – Walter Pater