Mslil Peta Mattschoss

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Attraction Marketing, what is it I am talking about?  Is it all smoke and mirrors or can it be a successful marketing strategy? Well this is what I hope to answer for you and help you on your way to understanding attraction marketing and begin to ‘attract’ the genuine leads into your home business from you focused niche.

Marketing

So firstly what is marketing..really?  In simple terms it is you having a product or service which can be desirable by the population, of which you communicate to the masses that you have this product they need by which ever means you see fit.

Market to you niche

“Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.” -  Wikipedia

So if you have the product or service, marketing is the vehicle for getting it to those who need it or want it.  We are bombarded by marketing continuously day by day, from many and various mediums and we all know what they are. Internet, Television, Radio, Newspaper and so on.  I guess it is one of those things we get used to and in some cases tune out from, so how are you going to get the people looking and seeking you, for product above anyone and everyone else, find you and become your customers?  This is where the ‘attraction’ comes in-conjunction with the marketing you do.

What Is Attraction Marketing?

So ‘attraction’, what is it we are attracting? What is attraction?  I have the product and I have done the marketing do I need attraction marketing?  First – attraction – in a business sense.  I am sure that a business person you want to attract as many people to your product as possible.  Of course you do!  It is a business after all and you are here to earn more than a living, and retire young enough to enjoy the spoils.  Why not?  It is what I want to do I’ll be honest…  But having said that as a business person you want to attract as many people to you who actually want what you have not everyone and his dog of which where really having a sticky beak rather than the genuine customers you need.  Attraction equals pull therefore you need to pull the right customers to you and your product.  With attraction marketing we as business people need to become so attractive to prospective customers or clients, that it seems as if they are are beating down your door to get to you and your product, rather than you digging for your next sale.

“Attraction marketing is making yourself attractive in the eyes of your prospect. This concept has really taken hold in the business model of network marketing.” -  Steve Lauri

So you may have the product, and like most business people you have embarked on a or many marketing campaigns, and you probably are getting results.  But you know you want better results.  We all do.  Why have 1 sale or lead a week if you could have 10 or 20 or who knows how many.

Inundated with Genuine Leads

And yes it could be to the point that you, if done correctly, you could be inundated with prospects, leads or customers.  And there is no time like the present.  If you are already out there in the ‘cosmos’, and I will concentrate on internet attraction marketing, you have already started your journey so why not keep the journey interesting and even more valuable for you and who knows who else.

Presumably, or even if you are starting out, you will have your lead capture page and the product(s) you are making available.  If so you might also already be advertising (marketing) using Google Adwords or other Pay-Per-Click advertising on the internet to generate leads.  And a good start at that.  I started here, and I will be honest I little dazed and confused, but I got the general gist of what I was trying to achieve with “keywords’(See Keywords Post)  and getting my niche to find my ads.  And of course, with some finger crossing and some practice of ‘Law Of Attraction and Visualisation’, I started to generate leads who showed their interest by ‘Opting – in’ for more information.  But of course not all of these leads where really the real deal.  It happens, but I had to change tack.  I had to generate leads and leads who where genuinely interested in what I had available.  How was I going to do this and how are you going to do this?  Presence and Rapport! 1st way is to be a presence online and building rapport.  If people have heard of you, and even know you, you will have more influence.  Building rapport with anyone in any situation, even in normal life, makes for better conversations, being at ease, respected and so on.  If you are available, and don’t jump to the ‘pitch’, talk and/or share with prospects and even genuine leads, you will see a difference in results. I like this analogy from Brad Weinman – (Internet Marketing & Dancing)

“What the heck does dancing have to do with Internet marketing? Well, they both start with relationship building.To illustrate how relationship building on the Internet really works, here’s a quick story about an average guy… we’ll call him Steve.
Things had never come easily for Steve, but he worked hard and landed a decent job
after graduating from college.  Now that he was employed, he figured it was a good time to get married, settle down and start a family. So he was ready to go searching for ‘Miss Right’.
One Friday night, Steve gets a call from his buddy who tells him about a local band that
was playing at the pub down the street from where he lived. They both meet up and after nursing an iced cold one for a few minutes, he looks past the crowd… and there she was… Lisa. The girl of his dreams.
Our man Steve fixes his hair, straightens his collar and walks right over to her…Their eyes meet, sparks fly…  He reaches out to shake her hand and says: “Hi. Will you marry me?”  Whoa!! Stop right there creep!   -  Talk about putting the cart before the horse… “

- B. Weinman; ‘Attraction Marketing Blueprint’ – 2008 Synergy Global Ventures, Inc.

This is a great example of jumping the gun.  You don’t have a presence or build a rapport with your leads they will not respond well when you finally try and close your sale.  Get yourself on the internet and start some marketing, you need to start your business, but also think of the ways you are going to be a presence on the internet.

SO I have given you a quick Mslilpeta intro to Attraction Marketing and what I like to have with my leads, rapport.  Don’t jump straight to the sales pitch with your leads in conversation and in your web sites.  Let your leads decided to contact you and talk to you.  They know they want your product or service otherwise they wouldn’t be contacting you in the first place. In my very next installment I will go a little deeper into hoe you can generate these leads to build rapport and a presence online to help you bring even more leads to you. If you can not wait for Attraction Marketing Part II CLICK HERE for another Attraction Marketing Article or, especially for you, a FREE Attraction Marketing e-book that I would like you to have and enjoy and use to your advantage.  So please register your interest with the form below asking for you FREE Attraction Marketing E-Book and it shall be yours.

Stay tuned for part two of my Introduction to Attraction marketing and more information to help you one your very first adventures into Attraction and Network Marketing.

Attraction Marketing

‘Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to gain a good reputation is to endeavor to be what you desire to appear.’ -Socrates